The SIAR 2026 (Salón Internacional Alta Relojería) arrives in Mexico City to reaffirm itself as the undisputed epicenter of luxury watchmaking in Latin America. On May 26, 27, and 28, the Four Seasons Hotel will transform into the ultimate meeting point for collectors and connoisseurs of the world's finest manufactures. If you are looking to discover the latest trends, mechanical complications, and exclusive releases of the watchmaking industry in CDMX, this is the event that will set the pace for the season.

Since its inception, this salon ceased to be just an exhibition to become an immersive experience. It is the space where artisanal craftsmanship, aesthetic curation, and precision converge with the luxury scene in Mexico. Here, international savoir-faire is appreciated firsthand, opening a direct conversation with the creative minds behind the timepieces.

For this May edition, under a Summer Experience format, the atmosphere becomes fresher and more contemporary. It is the perfect setting to get up close to the level of detail and heritage of historic houses like Jaeger-LeCoultre or Bvlgari, as well as independent haute horlogerie proposals that champion technical innovation and the invaluable worth of handmade creations.

The venue couldn't be more fitting. The architecture and the iconic gardens of the Four Seasons, right on Paseo de la Reforma, offer the ideal environment to appreciate these mechanical works of art with total exclusivity.

Note the exact coordinates: the event (invitation only, don't forget it) will open its doors on Tuesday, May 26, Wednesday, May 27, and Thursday, May 28 at the Four Seasons Hotel in Mexico City. It will be three days entirely dedicated to summer releases, special editions, and the most sophisticated watch design globally, gathering specialized press and lovers of the premium lifestyle.

A watch is much more than a mechanism to measure time; it is technical mastery and an absolute aesthetic statement. Get ready to discover precision in its purest state in the heart of the city. Stay tuned to our coverage, where we will thoroughly explore the pieces that will define this year's narrative.